Choosing a good business name is a critical step in your marketing strategy, and it should be a part of your overall business plan. A good name can have an enormous impact on your reputation, and a bad name can ruin a business. Here are some tips to help you choose a name that will work for you.
Alliteration
Using alliteration in a business name can be a great way to improve its recognition and to make it easier for consumers to remember. It can also add a creative flair to a company’s name.
Using alliteration is a common strategy for many Fortune 500 companies. Whether it’s in marketing copy, social media posts or ad copy, alliteration makes a name memorable. It also breaks up the monotony of a paragraph or sentence.
Another good use of alliteration is in the creation of catchy slogans. One example of this is the Covergirl slogan, “Covergirl empowers women.” The slogan includes a stressed syllable and emphasizes consonance.
Alliteration is also used to create rhyming words. Some examples of rhyming names include Chuck E. Cheese’s, Coca-Cola, and Best Buy. These names are playful and easy to remember.
It’s important to use alliteration in a business name in a subtle way. It’s fun to say and can help your brand stand out from the competition. However, it’s also important to keep it in check.
Symbolism
Symbols and logos can help your business stand out from the crowd. Using these elements can also increase the appeal of your brand and increase word of mouth marketing. Besides, they can also help you earn free publicity for your product or service.
There are three basic components to a good business name. These include the letterform, the letter-name combination, and the semantics or phonetics. Creating a unique name requires creative thinking.
The letter-name combination is usually the most effective way to convey your brand’s identity. For example, the name of the Taiwanese coffee chain, 85degC, aptly attributes the brand’s name to the optimal temperature of a cup of coffee.
The letter-name combination is an obvious choice for nature-oriented businesses. Trees are often used to represent life, calm, fertility, and good health. Interestingly, they are also a popular design symbol for companies that provide quick communication solutions.
The best brand names combine all three of these elements to produce a name that sticks in the memory
Having a name that’s on par with your company’s mission statement is no small feat. In the modern age of big data, a cleverly crafted moniker is your ticket to the front door. The latest gimmick is the use of social media to promote your brand. Using the tagging technology, you can get more eyes on your swag without the grumpy janitor in your office. Likewise, you can boost your marketing ROI with an ad-free experience. Lastly, you can make sure you are always top of mind by using a reputable marketing agency. You might be surprised to know that some marketing gurus are able to do all of this for a reasonable fee. In fact, they are akin to your favorite concierge. Using a telesales rep to help you develop an appropriate business name is not only a good idea, it’s a cost effective one, too. A good brand name is a great way to build your customer base and a good name will go a long way to keeping your customers happy.
Puns
Using puns in a good business name is a fun way to grab attention and make people laugh. However, if the pun is used wrong, it could be a flop for your company. That’s why it’s important to choose a good pun and take precautions.
A good business name needs to be unique and memorable. That’s why you should research other businesses in your industry. It can also be beneficial to use a domain name. This will help your marketing efforts.
If you’re having trouble coming up with a pun, you can contact a branding agency. Or, you can purchase a premium name. But you’ll have to spend a bit of money for this. But if your business is a success, you’ll likely be glad you did.
The Atlas Obscura map breaks businesses into 11 color-coded categories. These include pubs in Torrey Pines, Calif.; food trucks in Austin; babysitting services in Brooklyn; and printers in L.A.
