Introduction
This program offers a range of benefits for sellers who are looking to launch new products and expand their businesses. In this guide, we will dive deep into the details of the FBA New Selection Program, exploring its benefits, eligibility criteria, and how to enroll in the program.
Understanding the FBA New Selection Program
The FBA New Selection Program is designed to simplify the process of launching new products on Amazon. It offers a range of benefits that help sellers manage their inventory, reduce costs, and improve their overall profitability. Let’s examine the program’s key benefits.
Benefit 1: Fee Waivers on New-to-FBA ASINs—One major advantage of the FBA New Selection Program is that it offers fee waivers on new-to-FBA ASINs. This means that sellers can launch new products on Amazon without incurring storage fees for a specified period. For example, Amazon waives monthly storage fees for the first 50 units of each new parent ASIN for 90 days after receiving the first unit at a fulfillment center. Sellers can also remove the first 50 units within 180 days without any FBA removal fees.
Benefit 2: Free Returns Processing for Specific Categories—The FBA New Selection Program also provides free returns processing for specific categories, including watches, apparel, jewelry, luggage, shoes, handbags, and accessories. Amazon waives return processing fees for up to 50 units of each parent ASIN in these categories, provided that the returned items are received at a fulfillment center within 120 days of the first inventory-received date.
Benefit 3: Shipping Discount for New FBA Sellers- To incentivize new FBA sellers, Amazon offers a shipping discount of up to $100. This discount applies to the first $100 of shipping charges through the Amazon-partnered shipping program. It is important to note that this discount is available to new FBA sellers who are enrolled and eligible for the program, regardless of whether their ASINs are new or not.
Benefit 4: Increased Rebates on Sales for New-to-FBA ASINs -In the latest FBA New Selection Program update, Amazon has increased the rebates on sales for new-to-FBA ASINs. Sellers can now receive an average 10% rebate on eligible oversized items, up to 30 units per parent ASIN, for up to 90 days. For eligible standard-size items, the rebate applies to up to 100 units per parent ASIN for up to 120 days. These rebates are subject to specific criteria set by Amazon.
Eligibility Criteria for the FBA New Selection Program
Now that we understand the benefits of the FBA New Selection Program, let’s explore the eligibility criteria sellers must meet to participate in it.
Seller Eligibility: sellers must have a professional seller account on Amazon. Individual accounts are not eligible for enrollment. Additionally, sellers must have an IPI (Inventory Performance Index) score of 400 or higher. If a seller is new to FBA and does not have an IPI score yet, they will be automatically enrolled in the program. However, it is crucial to maintain the IPI score above 400 to continue receiving the program’s benefits. Sellers with an IPI score below 400 during the next assessment will be removed from the program.
ASIN Eligibility: Only standard-size and oversized items, including small, medium, and large oversize, are eligible. ASINs must be new to FBA and must not have been previously enrolled in FBA within the past 180 days. However, items and ASINs used in media categories such as music, videos, books, DVDs, software, and computer/video games are ineligible for the program. Additionally, ASINs must fall into specific categories like apparel, jewelry, shoes, handbags, accessories, or watches to be eligible for free returns processing.
Enrolling in the FBA New Selection Program
Enrolling in the FBA New Selection Program is a straightforward process. Here are the steps to get started:
- Log in to your Amazon seller account and navigate to the “Programs & Features” section.
- Locate the FBA New Selection Program and click on the “Enroll” button.
- Review the program’s terms and conditions and click on the “Agree” button to proceed.
- Once enrolled, you can start launching new products under the program’s benefits.
It’s important to note that the program is available for sellers in various geographies, including the US, UK, Spain, France, Germany, Japan, and Italy. Sellers from these regions can take full advantage of the benefits offered by the FBA New Selection Program.
Tips for Maximizing the Benefits of the FBA New Selection Program
To make the most of the FBA New Selection Program, here are some tips to consider:
- Conduct thorough product research: Before launching new products, ensure that you have conducted thorough market research to identify profitable opportunities.
- Optimize your product listings: Take advantage of Amazon SEO strategies to optimize your product listings and improve visibility.
- Monitor your inventory levels: Stay on top of your inventory levels to avoid storage fees and ensure a seamless fulfillment process.
- Provide excellent customer service: Maintaining high-quality customer service is essential for building a positive brand image and increasing customer satisfaction.
- Leverage advertising opportunities: Utilize Amazon’s advertising tools to increase product visibility and drive sales.
By following these tips, sellers can leverage the benefits of the FBA New Selection Program to successfully launch and scale their businesses on Amazon.
Conclusion
The Amazon FBA New Selection Program is a game-changer for sellers looking to launch new products and expand their businesses. With its fee waivers, free returns processing, shipping discounts, and rebates on sales, the program offers attractive benefits that can significantly impact sellers’ profitability. By meeting the eligibility criteria and enrolling in the program, sellers can take advantage of these benefits and achieve success in Amazon’s vast marketplace. So, don’t miss out on the opportunity to unleash the power of the FBA New Selection Program and propel your business to new heights.
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