In today’s world, many businesses need to use marketing automation platforms. Some of the most popular options available include ActiveCampaign, Marketo, Eloqua, Omnisend, and HubSpot. The good news is that these products all have a lot in common, so you should be able to find one that will work for your needs.
Marketo
Marketo is one of the best known marketing automation platforms available. It helps companies automate their email campaigns and create personalized marketing campaigns on multiple digital channels. The software is ideal for global marketing enterprises.
It has an active community of users and experts who can help you get the most out of your campaign. There are hundreds of integrations to choose from. You can use Marketo to create custom email templates, send automated emails, test dynamic content, and more.
Marketo’s lead scoring and lead management features have helped it gain a reputation as a leader in these fields. They’re a great way to learn more about your leads. However, Marketo doesn’t have as much reporting as other marketing automation tools.
For companies looking to build customer relationships, Marketo offers a variety of applications that allow you to target qualified leads, automate your marketing, and monitor results. These include analytics, sales insight, marketing automation, website personalization, reporting, and budget management.
Marketo can also be integrated with other datawarehouses, CRM systems, and other custom solutions via its API. As such, it is an all-in-one tool that helps organizations manage the entirety of their marketing needs. Using the platform is easy, even for the least tech-savvy user.
Marketo’s pricing starts at $895 per month. However, the higher tiers are more expensive, and they may not offer the reporting capabilities that larger companies need. While Marketo is a mature marketing solution, it still has some weaknesses.
Marketo’s landing page builder is also weak. Users must upload their landing pages to their website. Manually uploading landing pages can lead to human error.
One thing that Marketo does well is its integration with Adobe’s Experience Cloud. This means that the software can be synced with other Adobe products and services, as well as Salesforce.
HubSpot
The HubSpot marketing automation platform is a tool that allows you to connect your entire marketing, sales, and service teams in a more efficient way. It provides a way to track website performance, create reports, and analyze social media trends. By doing so, it helps you get a better understanding of what your customers are looking for. You can also build workflows that automatically send emails and respond to inquiries.
As a result, HubSpot helps you save time by handling lead generation activities automatically. Its marketing automation features help you reach your target audience, regardless of size. You can customize forms and landing pages, test CTAs and emails, and more.
HubSpot has a variety of integrated tools, including email marketing services like MailChimp. Additionally, it offers live chat and meeting scheduling. This makes it easier to get information on your customer and make strategic decisions based on actual business value.
HubSpot offers free CRM integration, which helps you to automate your email response process. It also gives you a comprehensive view of your company’s marketing and sales pipeline. Using a CRM can help you to improve your marketing efforts and increase revenue.
The HubSpot form builder is another feature that will help you to create automated forms and customize your content. You can link different pages to your forms, and add images.
You can also use HubSpot’s A/B testing feature to check which version of your landing page and email works best. Unlike other marketing automation tools, HubSpot lets you run the same form on various pages to determine which one has the most positive impact on your visitors.
Finally, HubSpot allows you to customize your content for social media. It can publish new blog posts within 15 minutes.
ActiveCampaign
ActiveCampaign is an all-in-one marketing platform that allows you to automate the processes you have been doing manually. The software is designed to help you grow your business by reaching more contacts. It also provides intelligent automation and advanced email marketing features.
It can automatically send personalized messages triggered by customer behavior. This helps you to engage your customers and build stronger relationships with them. In addition, it offers more than 100 pre-built email templates that you can customize. You can use images, text, and buttons to create a message that is uniquely yours.
Moreover, you can automate your social media marketing and sales activities. The platform can pull data from your social networking accounts, digital advertising, and ecommerce websites. You can set up your email and social media campaigns with only a few clicks.
Another great feature is its integration with more than 300 third-party applications. This includes popular CRMs, e-commerce platforms, payment gateways, and more. These apps work together to bring your data in and out of ActiveCampaign in a matter of seconds.
ActiveCampaign also has an open API, which allows you to build your own custom applications. For example, you can pull data from your QuickBase database.
With ActiveCampaign, you can create personalized emails and landing pages, automate your sales and marketing efforts, and send re-engagement emails to your subscribers. You can even push your data to thousands of other apps. Whether you’re a small or large business, you can make it work for you.
One of the best features of ActiveCampaign is its workflows. You can build automated workflows in a matter of minutes. As your business grows, you can scale up your automations to touch more contacts.
Eloqua
Eloqua is one of the top marketing automation platforms available today. It is designed to help enterprises with multi-channel campaigns. Using the platform, marketers can create personalized experiences and deliver content to customers in real time. Moreover, the platform allows marketers to analyze and improve the performance of their campaigns.
The platform aims to help B2B marketers manage their campaigns. This includes lead management, campaign optimization, and lead attribution. Moreover, the platform has advanced features, including dynamic forms, chatbots, and more.
In addition to the standard features, Eloqua also offers developers the opportunity to build custom features. These include conversation-based triggers and deduplication rules. Aside from that, Eloqua helps protect data.
The platform’s intuitive interface makes it easy to manage and streamline your campaigns. Marketers can track their efforts with interactive dashboards. Furthermore, Eloqua provides pre-configured reports for various stages of the buyer’s journey.
The software’s segmentation and targeting features are extremely powerful. For instance, you can send emails to contacts based on their behavior, interests, or the specific day they opened your emails. You can even use Eloqua to identify duplicate contacts.
Data is a critical asset for any organization. Eloqua helps improve efficiency, security, and the accuracy of your data. However, this doesn’t mean you can just dump your existing databases in Eloqua. You still need to integrate your CRM database with the platform.
With this in mind, it is important to know how to use the Eloqua marketing automation platform properly. First, you should make sure your sales and marketing teams have defined their goals and qualified leads. And then, you must set up systems to make your marketing initiatives more effective.
Omnisend
Omnisend is a marketing automation platform which helps you build and manage email campaigns, landing pages, mobile SMS and WhatsApp messaging engagement, and more. The platform’s features are geared towards ecommerce businesses.
Omnisend allows you to send personalized messages to customers. You can segment your audience based on demographics, purchase behavior, and more. It also offers customizable workflows and a drag and drop editor to create emails in a matter of minutes.
Omnisend also provides automation features that allow you to set up custom messages and ad-targeting. You can set up auto-responses and even use cloned messages. In addition, you can set up automation splits to send personalized message paths.
Omnisend’s reporting features help you understand your business’s performance. You can track sales, compare them to previous periods, and see how your products are performing. This information helps you develop good word-of-mouth.
Omnisend offers a 14-day free trial. You can also sign up for a monthly plan to receive unlimited emails, SMS, and web push notifications. If you need help with any of the features, you can contact Omnisend’s dedicated support team.
Omnisend’s product picker lets you quickly select the products you want to display in your emails. You can also display product images and product descriptions.
Omnisend’s customer analytics feature helps you track the buyer’s journey and recommends the next step. It also shows you recommendations for products that could be redeemed by inactive customers. Also, it can help you recover abandoned carts.
Omnisend also offers a Facebook ad integration. This makes it easy to add Facebook leads.
Omnisend’s email marketing features include CTR boosters, an A/B testing tool, automation workflows, and segmentation. These features are designed to enhance the performance of your email campaign.
